Chicago-CTI Weekend Intensive

Friday, March 19th

9:00am-10:00am
REGISTRATION/COFFEE

10:00am-10:15am
WELCOME REMARKS
Jed Bernstein, Commercial Theater Institute
Deborah Clapp, The League of Chicago Theatres
Roche Schulfer, The Goodman Theatre

10:15am-10:45am
WHY PRODUCE AT ALL?
Eileen LaCario, Broadway in Chicago

10:45am-11:30pm
THE CARE AND FEEDING OF INVESTORS
Doug Meyer, Douglas Meyer Productions

11:30am-12:00pm
Coffee Break I

12:00pm-12:45pm
YOUR SHOW'S AFTERLIFE: MAKING THE DEAL
David Hawkanson, Steppenwolf Theatre

12:45pm-2:00pm
Lunch On Your Own

2:00pm-4:00pm
WHO GETS WHAT?
Tom Viertel, Scorpio Entertainment

4:00pm-4:15pm
Coffee Break II

4:15pm-5:00pm
AUDIENCE DEVELOPMENT FOR A NEW DECADE
Roche Schulfer, Goodman Theatre
Lori Kleinerman, Goodman Theatre

5:00pm-6:30pm
Networking Reception

Saturday, March 20th

9:00am-10:15am
PRODUCING BUDGETS AND ROYALTY POOLS
David Richards, Richards Climan

10:15am-10:45am
Coffee Break III

10:45am-11:45am
WHAT MAKES A GREAT PRODUCER?
Frank Galati, Writer, Director

11:45am-12:45pm
PRODUCING BUDGETS AND ROYALTY POOLS (cont)
David Richards, Richards Climan

12:45pm-2:00pm
Lunch On Your Own

2:00pm-3:15pm
SCRIPT AND STORY DEVELOPMENT FOR MUSICALS
Jack Viertel, Jujamcyn Theatres
Tom Viertel, Scorpio Entertainment

3:15pm-4:15pm
MARKETING: ENGAGING DIVERSE COMMUNITIES
Donna Walker-Kuhne, Walker International Communications Group

4:15pm-4:30pm
Coffee Break IV

4:30pm-5:15pm
FRONT EDGE MARKETING TECHNIQUES
Laura Matalon, Allied Live
Jackie Smith, Allied Live
John Gilmour, Allied Live

5:15pm-6:30pm
Networking Reception

Sunday, March 21st

9:30am-10:45am
PRESS AND PROMOTIONAL STRATEGIES
Pat Daily, Showtix LLC
Ashlee Harris, Broadway in Chicago

10:45am-11:00am
Coffee Break V

11:00am-11:45am
BUILDING YOUR SHOW'S BRAND – VOLUME II
Jed Bernstein, Commercial Theater Institute

11:45am-12:15pm
WHAT MAKES A GREAT PRODUCER?
Richard Christiansen, Former Theatre Critic Chicago Tribune

12:15pm-12:45pm
CLOSING REMARKS
Deb Clapp, The League of Chicago Theatres
Jed Bernstein, Commercial Theater Institute