West Coast-CTI Weekend Intensive

Friday, February 26th

9:00am-10:00am
REGISTRATION/COFFEE

10:00am-10:15am
WELCOME REMARKS
Jed Bernstein             Commercial Theater Institute

10:15am-10:45am
WHY PRODUCE AT ALL?
Marc Platt                    Marc Platt Productions

10:45am-12:00pm
PRODUCTION BUDGET ANALYSIS & ROYALTY POOLS
Robert Cole                  Robert Cole Productions

12:00pm-12:15pm
Coffee Break I

12:15pm-1:00pm
THE CARE AND FEEDING OF INVESTORS
Kristin Caskey             Fox Theatricals
Michael Filerman
Jim Stern                     Endgame Entertainment
Moderated by:
Jed Bernstein

1:00pm-2:15pm
Lunch On Your Own

2:15pm-3:30pm
SCRIPT AND STORY DEVELOPMENT FOR THEATRE
Jack Viertel                 Jujamcyn Theatres

3:30pm-4:00pm
MANAGING THE VENUE RELATIONSHIP
Jeff Loeb                      Pantages Teatre/The Nederlander Organization

4:00pm-4:15pm
Coffee Break II

4:15pm-5:00pm
PROJECT DEVELOPMENT FOR BROADWAY
Charles Dillingham      Center Theatre Group
Sheldon Epps               Pasadena Playhouse
Ken Novice                  Geffen Playhouse
Michael Rosenberg      LaJolla Playhouse
Lou Spisto                   The Old Globe
Paula Tomei                South Coast Repertory
Moderated by:
Tom Viertel                  Scorpio Entertainment

5:00pm-6:30pm
Networking Reception at the Geffen Thatre
10886 Le Conte Avenue
Los Angeles, CA 90024

Saturday, February 27th

9:00am-9:45am
ARTIST RELATIONS: HOW TO DEVELOP THE WORK
Jim Freydberg             J.B. Freydberg Productions
Jonathan Reinis          Jonathan Reinis Productions
Jack Viertel                Jujamcyn Theatres
Moderated by:
Michael Ritchie           Center Theatre Group

9:45am-10:45am
STORYTELLING FROM ANOTHER MEDIUM
David Lee                   Grub Street Productions
Gil Cates
Jeffrey Kramer           Juniper Place Productions
Moderated by:
Jed Bernstein

10:45am-11:15am
Coffee Break III

11:15am-12:15pm
COMMERCIAL PRODUCING: LESSONS LEARNED
Michael Ritchie           Center Theatre Group

12:15pm-1:30pm
Lunch On Your Own

1:30pm-2:30pm
LEGAL ASPECTS OF PRODUCING
Greg Pulis                   Creative Artists Agency

2:30pm-3:30pm
"WHO GETS WHAT?"; ROYALTIES AND DEAL MAKING
Tom Viertel                 Scorpio Entertainment

3:30pm-3:45pm
Coffee Break IV

3:45pm-4:45pm
FRONT EDGE MARKETING TECHNIQUES PANEL
Tim Choy                    Davidson & Choy Publicity
Caroline Lenher          Situation Interactive
Jim McCarthy             Goldstar
Wayne McWorter        The Nederlander Organization
Lesley Anne Stone     Allied Live
Moderated by:
Jim Royce                  Center Theatre Group

4:45pm-5:15pm
WHAT MAKES A GOOD PRODUCER?
Steven Leigh Morris   LA Weekly

5:15pm-5:30pm
CLOSING REMARKS
Jed Bernstein             Commercial Theater Institute

5:30pm-6:30pm
Networking Reception at John O'Groats Pub and Grille
10516 W. Pico Blvd
Los Angeles, CA 90064