Sat: 10:00AM - 3:00PM (cocktail receptions until 4:30PM)
Sun: 10:30AM - 1:30PM
Coming out of a four-year hiatus, the Commercial Theatre Institute in partnership with The Broadway League and (TDF) Theatre Development Fund returns this November with its Three-Day Intensive. Building on four decades of commercial theater producing education, CTI provides necessary foundational literacy around the business of commercial theatre producing.
At the 2024 Three-Day Intensive, presentations and panel discussions will be led by some of Broadway’s most acclaimed producers, general managers, entertainment attorneys, accountants, marketing and advertising executives, and press representatives. The Three-Day Intensive is intended for early career producers, investors, and co-producers looking to deepen their knowledge of commercial theatre business practices and to expand their network.
Sessions will cover the skills and knowledge needed to understand commercial production, including different roles in the industry, producing models/structures, creative strategies, budgets, marketing approaches, and more. Case Study sessions on Broadway shows will be led by the very professionals working on that show, offering special insight into their experience. The Three-Day Intensive will build practical knowledge and understanding for those intending to build their producing portfolio.
CTI’s Three-Day Intensive will also include an evening networking cocktail event.
Enrollment Form
Full Admission: $500.
We have a limited number of discounted tickets available. If cost is a barrier preventing you from access, please contact info@commercialtheaterinstitute.com for more information.
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Agenda
as of 10.10.2024 (Will be updated continuously)
Day One
8:30am – 9:00am Registration/Coffee
9:00am – 9:15am Welcome Remarks
9:15am – 9:30am Keynote Address
9:30am – 10:30am Who’s Who in the Commercial Theatre
A vocabulary session that explains the responsibilities and roles of key positions in commercial producing.
10:30am – 10:45am Break
10:45am – 11:45am The Language of Development and Production
A vocabulary session that explains the different paths of theatrical development and production.
11:45am – 12:30pm A Producer’s Aesthetic
Hear from different creative producers on why they picked a show, and how they chose to develop and produce it.
12:30pm – 12:45pm Remarks
12:45pm – 1:45pm Lunch on your own
1:45pm – 2:45pm From Artist to Producer
Producers who were formerly creative artists explain how their artistic background aids them, and why they made the career switch.
2:45pm – 3:30pm Producing Behind the Scenes: Money, Budgets, Contracts Pt. 1
The first part of this two-part session is an explanation of the role and function of a general manager, accountant and lawyer in the production process.
3:30pm – 3:45pm Break
3:45pm – 4:45pm Producing Behind the Scenes: Money, Budgets, Contracts Pt. 2
The second part of this two-part session is a deep dive into general management, accounting and legal terms and concepts, including budgets, financial waterfall, NY State Tax Credit, and Co-Pro Agreements.
4:45pm – 5:30pm Case Study: SUFFS – The Path to Broadway
Hear from the producing and creative team of the Broadway musical SUFFS on how they developed the show for Broadway.
Day Two
9:30am – 9:45am Registration/Coffee
9:45am – 10:00am Welcome Remarks
10:00am – 10:45am Inviting Partners to the Table: Assembling a Co-Producer Team
A panel of lead producers explain how they assemble a team of co-producers that reflects the values and message of the show.
10:45am – 11:30am Enhancing Your Partnership: Co-Producer Perspective
Listen to co-producers speak about how they brought partnerships and opportunities to the production, and how they felt valued by the lead producer.
11:30am – 12:30pm Case Study: The Outsiders – Making the Most of a Commercial and Not-For-Profit Partnership
Key members of the Broadway musical The Outsiders will explain how institutional relationships enhanced and benefited the show on its road to Broadway.
12:30pm – 1:00pm Break
1:00pm – 2:00pm Finding the Money: Cultivating Investors
A panel of lead producers explain how they cultivate and maintain their investor network.
2:00pm – 3:00pm Case Study: Goddess – The Passage of Development and Production
Hear from the team behind the musical Goddess, which will premiere in 2025 at The Public Theater, on how they develop a new musical.
3:00pm – 4:30pm Cocktail Reception
Hurley’s Saloon
232 West 48th Street, 3rd Floor (between Broadway and 8 Avenue)
Day Three
10:00am – 10:15am Registration/Coffee
10:15am – 10:30am Welcome Remarks
10:30am – 11:30am Marketing Case Study: Death Becomes Her
The marketing team from the Broadway musical Death Becomes Her will explain how they work together to create a cohesive campaign around an established brand.
11:30am – 11:45am Marketing to New Audiences
A panel of marketing experts explain how they employ marketing strategies to grow new audiences.
12:45pm – 1:30pm Closing Speech/Q&A Session
1:30pm – 1:45pm Closing Remarks
Panelists
as of 10.10.2024 (Will be updated continuously)
Narda Alcorn, Cultural Facilitator, Suffs
Adriana Aristizabal, Founder and CEO, iVoice Agency
Victoria Bailey, Asst. Professor of Professional Practice, Columbia University
Jason Baruch, Owner, Sendroff & Baruch LLP
Clint Bond Jr., Owner, RIALTO
Mike Bosner, Founder, Bosner Productions
Maggie Brohn, Chief Operating Officer, Adventureland
Avery Brunkus, Content Director, RPM
Kristin Caskey, Executive Vice President, Content and Creative, ATG Entertainment
Debra Martin Chase, Film, TV & Theatre Producer
Tamar Climan, Producer, Climan Producing
Jen Costello, Producer, Water for Elephants
Robert Fried, Partner, WithumSmith + Brown
Sue Frost, Producer, Junkyard Dog Productions
Jill Furman, Producer, Suffs
Deeksha Gaur, Executive Director, TDF (Theatre Development Fund)
Natalie Gershtein, Pipeline Theatre Company
Miranda Gohh, Founder, Theatre Producers of Color
Michele Groner, Founder, Brand Nexus
Jovan Kala Hannah, Associate General Manager, 321 Theatrical Management
Ben Holtzman, Co-Founder, P3 Productions
Adam Hyndman, Associate Producer, Octopus Theatrical
Mara Isaacs, Founder and Executive Artistic Director, Octopus Theatricals
Amy Jacobs, Partner, Bespoke Theatricals
Darren Johnston, Executive Vice President, No Guarantees
Rachel Kaufman, Associate General Manager, 321 Theatrical Management
Tom Kirdahy, President, Tom Kirdahy Productions
Jason Laks, Interim President, The Broadway League
Rob Laqui, Associate Producer, No Guarantees
Larry Lelli, Producer
Sammy Lopez, Co-Founder, P3 Productions
Aaron Lustbader, Partner, Foresight Theatrical
Greg Nobile, Chief Executive Officer, Seaview Productions
Alecia Parker, Executive Producer, NAMCO
Carl Pasbjerg, Partner, Alchemy Production Group
Matt Polk, Founder and President, Polk & Co
Nick Pramik, Managing Partner, RPM
Eva Price, Founder, Maximum Entertainment Productions
Paige Price, Producer
Clint Ramos, Costume and Set Designer, Producer
Matthew Rego, Partner, The Araca Group
Matt Ross, Partner, Print Shop PR
Diana Salameh, VP Brand Integration, Serino Coyne
LaChanze Sapp-Gooding, Producer
Erica Lynn Schwartz, Content & Creative, ATG Entertainment
Heather Shields, Founder, CitySalt Theatricals
Brian Spector, Founder, Keaka Productions
George Strus, Founder, Breaking the Binary Theatre
Rachel Sussman, Producer, Suffs
Blaire Townshend, Asst. Director of Membership Services & Professional Development, The Broadway League
Barbara Whitman, Founder, Barbara Whitman Productions
