Sat: 9:00AM - 1:00PM
Sun: 9:00AM - 11:30AM (Networking Coffee Sponsored by The Pekoe Group from 11:30AM - 12:30PM)
The Commercial Theater Institute (CTI), in partnership with The Broadway League and TDF (Theatre Development Fund) will host the 2025 3 Day Intensive this fall from November 7 – 9, 2025.
This foundational program consists of seminars and panels led by leading industry professionals, covering essential topics, including the vocabulary of commercial theatre, how to understand a commercial offering and an overview of theatre marketing. This program is designed for early-career and aspiring producers, co-producers, managers, investors looking to develop their understanding of the commercial theater business and build meaningful industry connections.
In addition to the panels and seminars, the weekend will also include both a networking cocktail event and coffee networking event, allowing participants to connect with fellow attendees.
Early Bird Registration: $550 (ends October 1, 2025)
Regular Registration: $600 (from October 1, 2025)
A detailed agenda will be released on October 1 when Regular Registration opens
The CTI 3 Day Intensive is proudly supported by our sponsors, The Nederlander Organization and The Pekoe Group at the Partner level, The Araca Group, Galbraith and Co, The John Gore Organization, and Loeb & Loeb at the Supporter level, AKA, and Situation Interactive at the Friend Level.
Enrollment Form
Early bird registration: $550 (through October 1, 2025)
Regular registration: $600
We have a limited number of discounted tickets available. If cost is a barrier preventing you from access, please contact info@commercialtheaterinstitute.com for more information.
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Friday, November 7
8:30am – 9:00am Registration/Coffee
9:00am – 9:15am Welcome Remarks
9:15am – 10:00am Why We Produce
10:00am – 11:00am An Interview with Tom Schumacher
11:00am – 11:30am Break
11:30am – 12:30pm Vocab Session 1: Commercial Theatre Landscape
A vocabulary session that provides a detailed overview of all the sectors and players in the commercial theatre industry.
12:30pm – 1:30pm Lunch on your own
1:30pm – 2:30pm Vocab Session 2: The Language of Development and Production
Producers breakdown development paths and key concepts.
2:30pm – 3:30pm Producing Behind the Scenes: Money, Budgets, Contracts Pt. 1
The first part of this two-part session is an explanation of the role and function of a general manager, accountant and lawyer in the production process.
3:30pm – 3:45pm Break
3:45pm – 4:30pm Producing Behind the Scenes: Money, Budgets, Contracts Pt. 2
The second part of this two-part session is a deep dive into general management, accounting and legal terms and concepts.
4:30pm – 5:00pm Q & A Session
5:00pm – 6:00pm Networking Event Sponsored by The Nederlander Organization
Bar Petra, Studio Seaview
Saturday, November 8
9:00am – 9:45am Vocab Session: Co-Producers and Investors
This vocab session covers key concepts related to co-producers and investors, including how profit participation works through kickers and waterfalls, and how co-producers earn returns on their investments.
9:45am – 10:45am Building a Co-Producer Team
A panel of lead producers explain how they form strong producer and co-producer partnerships by identifying the right collaborators.
10:45am – 11:00am Break
11:00am – 12:00pm Getting the Money Together: Raising Money and Cultivating Investors
Listen to producers speak about how they begin to identify, approach and cultivate their relationships with investors and co-producers.
12:00pm – 1:00pm Commercial Off Broadway
Leaders of Commercial Off Broadway discuss the evolution and development of the model.
Sunday, November 9
9:00am – 9:45am Broadway Marketing Today
Hear from different Broadway marketing agencies on strategies used to promote a show today.
9:45am – 10:30am Marketing Case Study: Two Strangers Carry A Cake (Across New York)
Listen to the Marketing team behind the upcoming Broadway show, Two Strangers Carry A Cake (Across New York)
10:30am – 10:45am Break
10:45am – 11:30am Closing Session
11:30am – 12:30pm Coffee Networking Hour Sponsored by The Pekoe Group
Bar Petra, Studio Seaview
