Fourteen-Week Program
Jan 27 - May 4, 2020
Fourteen-Week Program
Jan 27 - May 4, 2020
Time:
7PM - 10PM Monday Evenings
Course Details
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TBA

This intensive program presents a comprehensive look at the many aspects of commercial theater producing. Throughout this course – which meets over fourteen Monday evenings from January 27th through May 4th – you’ll meet some of the most successful producers on Broadway as well as theater owners, Tony Award®-winning creatives, executives from Broadway’s top advertising and marketing agencies, and members of the theatrical legal community. This discussion-based and interactive course will introduce you to cutting-edge developments in commercial theater, provide you with a well-rounded understanding of the ins-and-outs of producing, and offers indispensable networking opportunities.

Additional Information from Last Year
  • Getting Your Theater is a discussion of theater agreements and getting the all-important venue for your production.
  • Creative Paths and Building Teams dives into the process of moving a production forward and choosing personnel, including creative and marketing teams, to get to Broadway. It also explores different developmental paths and what might work for your show and why.
  • An important topic for any producer is Dynamic Ticketing, the art of ticket inventory management to maximize grosses.
  • There will be several sessions about How to Raise Money from investors and what you need to do to keep good relationships so you can return to them time after time.
  • A general manager will explain Budgets, what the different parts are and how to make the most of the money you raise.
  • Several sessions will deal with The Legal Aspects of Producing, focusing particularly on front money agreements, offering papers, and the author’s agreement.
APPLICATIONS CLOSED
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Admission is limited to 27 participants who must be nominated by a working member of the professional theater community.

Applications and due dates TBA. 

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Agenda

1 – 27 – 2020

7:00PM – 8:25PM  Introduction and Course Overview

  Tom Viertel, Commercial Theater Institute

  Charlotte St. Martin, The Broadway League

8:25PM – 8:35PM   Break

8:35PM – 10:00PM   How to Produce

  David Stone, Stone Productions

2 – 3 – 2020

7:00PM – 8:15PM   Development Paths and Creating Teams

  Marisa Sechrest, Altair Entertainment 

8:15PM – 8:25PM   Break

8:25PM – 10:00PM  Author Agreement and Underlying Rights

  Jason Baruch ,Sendroff and Baruch, LLP

2 – 10 – 2020

7:00PM – 8:25PM   Royalty Pools

  Sally Campbell Morse, Dodgers

8:25PM – 8:35PM   Break

8:35PM – 10:00PM  Front Money and Co-Producer Agreements

  Michael Sinder,  Law Offices of Michael Sinder

2 – 17 – 2020

7:00PM – 8:25PM   Offering Papers

  Steven Chaikelson, Columbia University School of the Arts

8:25PM – 8:35PM  Break

8:35PM – 9:50PM  Creating Your LLC

  Sarah Galbraith, Galbraith & Co., Checks and Balances

9:50PM – 10:00PM  Class Group Discussion

2 – 24 – 2020

7:00PM – 8:15PM  Budgets

  Nina Essman,  321 Theatrical Management

8:15PM – 8:25PM   Break

8:25PM – 9:40PM  Hadestown Case Study

  Mara Isaacs, Octopus Theatricals

9:40PM – 10:00PM  Class Group Discussion

3 – 2 – 2020

7:00PM – 8:15PM   Care and Feeding of Investors

  Steve Baruch, Scorpio Entertainment, Inc.

8:15PM – 8:25PM   Break

8:25PM – 9:40PM  The Mechanics of Investing

  Amanda Harper, Foresight Theatricals 

9:40PM – 10:00PM  Class Group Discussion

3 – 9 – 2020

7:00PM – 8:15PM   Getting Your Theater

  Nick Scandalios, Nederlander Producing Co. of America, Inc.

8:15PM – 8:25PM   Break

8:25PM – 9:40PM  Dynamic Ticketing      

  Brian DeVito, RCI Theatricals

9:40PM – 10:00PM  Class Group Discussion

 3 – 16 – 2020

SKIPPED

3 – 23 – 20

7:00PM – 8:15PM   A Conversation with Jack Viertel

  Jack Viertel, Jujamcyn Theaters

8:15PM – 8:25PM  Break

8:25PM – 9:40PM  Diversity Panel

  Arvind Ethan David, Prodigal Entertainment

  Kendra Moore, Disney Theatrical Productions

  Jackie Bell, Bell Arts Entertainment

  Crystal Chase, AKA    

  Nella Vera (Moderator), BFV Management

9:40PM – 10:00PM  Class Group Discussion

3 – 30 – 2020

7:00PM – 8:30PM   Advertising

  Liz Furze, AKA

8:30PM – 8:40PM   Break

8:40PM – 9:40PM  Press

  Leslie Papa

9:40PM – 10:00PM  Class Group Discussion

4 – 6 – 2020

7:00PM – 8:15PM   Insurance

  Bob Owens, The Owens Group  

  Jean Dennehy, The Owens Group  

8:15PM – 8:25PM   Break

8:25PM – 9:40PM  Early Career Producing

  Rachel Sussman

  Christine Rae, HHWTS Productions 

  David Schwartz, Think System Productions

  Tracey Knight Narang 

  Tom Viertel (Moderator), Commercial Theater Institute

9:40PM – 10:00PM  Class Group Discussion

4 – 13 – 2020

7:00PM – 8:15PM  Touring 

  Orin Wolf, NETworks

8:25PM – 9:40PM  The Team Behind Jagged Little Pill 

  Eva Price, Maximum Entertainment Productions

  Vivek Tiwary, Tiwary Entertainment Group

4 – 20 – 2020

7:00PM – 8:15PM   Working with Not-for-Profits

  Neil Pepe, Atlantic Theater Company

8:15PM – 8:25PM   Break

7:00PM – 8:15PM   Script Development

  Mandy Greenfield, Williamstown Theatre Festival

9:40PM – 10:00PM  Class Group Discussion 

4 – 27 – 2020

7:00PM – 8:15PM   Audience Development

  Tory Bailey, TDF

8:15PM – 8:25PM   Break

8:25PM – 9:40PM  Settlements

  Sammy Ledbetter, BFV Management

9:40PM – 10:00PM  Class Group Discussion 

5 – 4 – 2020

7:00PM – 8:25PM   Why Produce at All?

  Kevin McCollum, Alchemation Productions

8:25PM – 8:35PM   Break

8:35PM – 10:00PM  Graduation Ceremony & Group Discussion

  Tom Viertel, Commercial Theater Institute