No show succeeds without creating an exciting marketing campaign across a broad range of media. This course will explore all the elements of an integrated marketing plan – digital advertising, niche marketing, social media as well as traditional advertising, marketing and press. Through individual talks and panels, industry professionals will focus on building a compelling connection to the audience and maximizing the success of your show. This two-day course provides a state-of-the-art understanding of how to sell a Broadway show. One-day and two-day pricing is available.
Day One
10:00am – 10:15am Opening Remarks
Tom Viertel, Commercial Theater Institute
10:15am – 11:00am Keynote
Damian Bazadona, Situation Interactive
11:00am – 11:45am Connecting the Dots
Sandy Block, Roundabout Theatre Company
11:45am – 12:00pm Break
12:00pm – 1:00pm Top Digital Marketing Trends for 2020
Robert Diamond, BroadwayWorld
Jenny Dorso, The Pekoe Group
Scott Lupi, DR Advertising
Moderator: Deeksha Gaur, Show-Score
1:00pm – 2:00pm Lunch
2:00pm – 3:00pm The Media Mix in a Targeting World
Elizabeth Findlay, AKA
Ryan Greer, AKA
Laurel Schneider, AKA
3:00pm – 3:30pm Group Sales
Pat Daily, Broadway GPS
Moderator: Nella Vera, BFV Management
3:30pm – 3:40pm Break
3:40pm – 4:15pm Social Media Strategy
Adrian Karnani, Feinstein’s/54 Below
Dylan MacDowell, Feinstein’s/54 Below
4:15pm – 5:00pm Marketing to Broadway’s Younger Fans
Brian Dratch, SpotCo
Courtney King, TodayTix
Sam Maher, YesBroadway
Amanda Pekoe, The Pekoe Group/SIX
Moderator: Nella Vera, BFV Management
5:00pm – 5:05pm Closing Remarks
Tom Viertel, Commercial Theater Institute
Day Two
10:00am – 10:10am Welcome
Tom Viertel, Commercial Theater Institute
10:10am – 11:00am Partnership & Sponsorships
Jessica Ferreira, The Pekoe Group
Kristen Rathbun, SpotCo
Diana Salameh, Serino Coyne
Moderator: Victoria Cairl, Jagged Little Pill
11:00am – 12:00pm Persuasive Pitches: Working with the Press to Create Relevant Stories
Peter Marks, Washington Post
Casey Mink, Backstage
Jose Solís, Freelance Journalist & “Token Theatre People” Podcast
Cody Williams, Spectrum/NY1 “Onstage”
Moderator: Candi Adams, Candi Adams PR
12:00pm – 12:45pm Innovate Your Content
Roberto Araujo, Playbill
Micayla Brewster, Marathon Digital
Alan Seales, Google & Broadway Podcast Network
Jennifer Taylor, A+E Networks
Moderator: Amy Sapp, NBCUniversal & Feinstein’s/54 Below
12:45pm – 1:45pm Lunch
1:45pm – 2:45pm Creative Development/Artwork Creation
Christy Borg, Serino Coyne
Kim Hewski, Serino Coyne
2:45pm – 3:00pm Break
3:00pm – 4:00pm New Broadway, New Audiences
Javier Gomez, High Pitch Public Relations
Maya Shah, Signature Theatre Company
Melissa Skinner, Walker International Communications
Moderator: Nella Vera, BFV Management
4:00pm – 4:45pm Final Q&A
Nella Vera, BFV Management
Tom Viertel, Commercial Theater Institute
