Many Broadway producers start their careers by producing much smaller-scale shows, often in tiny spaces and for short runs off-off-Broadway. The experience is invaluable, but the rules are very different from Broadway. CTI has teamed up with Shay Gines of New York Innovative Theatre Foundation to create a full-day course that will explore this theatrical world. The New York Innovative Theatre Foundation’s purpose is to celebrate the great work being done off-off-Broadway and help bolster the community surrounding those shows.
Inspired by feedback received from CTI participants, this course will explore how and where to mount a small production, how to find the resources to make tiny budgets go far, and how to find an audience – perfect for producers, writers, and actors looking to kick-start their careers.
If you intend to enroll at the student ($55) or educator ($85) rates, please email Commercial.Theater.Institute.Info@gmail.com from a school (.edu) account.
Day One
1:00pm – 1:15pm Welcome/Opening
Tom Viertel, The Commercial Theater Institute
1:15pm – 1:30pm Intro to Indie Theatre
Akia Squitieri, NYIT, Rising Sun Performance Company
Cat Parker, NYIT, Articulate Theatre Company
1:30pm – 2:15pm Financials: Best Business Practices & Budgets
Clarissa Soto Josephs, Pentacle
2:15pm – 3:00pm Marketing & Social Media
Ariel Estrada, Leviathan Lab
3:00pm – 3:15pm Break
3:15pm – 3:45pm Codes & Contracts
Aimee Todoroff, Elephant Run District
3:45pm – 4:15pm Fundraising for Indie Theatre
Meredith Lucio, Aaron Grant Theatrical, The Assembly
4:15pm – 4:20pm Break
4:20pm – 4:50pm Festivals
Akia Squitieri, NYIT, Rising Sun Performance Company
4:50pm – 5:00pm Closing Remarks
Tom Viertel, The Commercial Theater Institute
Day Two
1:00pm – 1:15pm Welcome/Reconvening
Tom Viertel, The Commercial Theater Institute
1:15pm – 1:45pm Resources for Producing
Corinne Woods, A.R.T./New York
1:45pm – 2:45pm COVID-19 Panel
Ann Marie Lonsdale, Cave Canem Foundation
Randi Berry, The Indie Theatre Fund, Wreckio Ensemble
Corinne Woods, A.R.T./New York
Aimee Todoroff, Elephant Run District
2:45pm – 3:00pm Break
3:00pm – 3:55pm Producing in Virtual & Digital Platforms
Moderator: Cat Parker, NYIT, Articulate Theatre Company
Rob Neill, New York Neo-Futurists
Katie Rosin, Kampfire Films
Federica Borlenghi, HERE WE GO
Maera Daniel Hagage, Dirty Laundry Theatre
Liz Ulmer, Sony/ATV
Dominic D’Andrea, Queens Theatre
Erez Ziv, Frigid New York
Mark Levy, Independent Actor/Producer/Writer
3:55pm – 4:00pm Break
4:00pm – 4:40pm Keynote
Melissa Moschitto, The Anthropologists
4:40pm – 4:50pm Wrap Up
Akia Squitieri, NYIT, Rising Sun Performance Company
Cat Parker, NYIT, Articulate Theatre Company
4:50pm – 5:00pm Closing Remarks
Tom Viertel, The Commercial Theater Institute
