Sun: 9:00AM - 1:30PM
For almost four decades, CTI’s Three-Day Intensive has offered a comprehensive education in commercial theater producing.
At the 40th Annual Three-Day Intensive, presentations and panel discussions will be led by some of Broadway’s most acclaimed producers, general managers, entertainment attorneys, marketing executives, and press representatives. Whether you want to produce on or off-Broadway – or are just beginning to explore this exciting profession – this is the place to learn the ins and outs of the industry. Sessions will examine case histories, budget, sample agreements, and marketing strategies, all with an eye on illuminating the many aspects of an ever-evolving business.
At evening cocktail events, you’ll network with theater professionals and Broadway’s hit-makers as well as fellow early-career producers, allowing you to make the essential connections you’ll need moving forward.
Day One
8:40am – 9:00am Registration/Coffee
9:00am – 9:15am Welcome Remarks
Tom Viertel, The Commercial Theater Institute
9:15am – 10:00am Keynote
David Stone, Stone Productions
10:00am – 10:45am Getting Started
Sarah Galbraith, Galbraith and Company/Checks & Balances
10:45am – 11:00am Break
11:00am – 12:00pm Development Paths and Creating Your Team
Marisa Sechrest, Altair Entertainment
12:00pm – 1:00pm Budgets
Carl Pasbjerg, Alchemy Production Group
1:00pm – 1:15pm Remarks
Victoria Bailey, Executive Director of TDF
Charlotte St. Martin, President of The Broadway League
1:15pm – 2:15pm Lunch on Your Own
2:15pm – 3:15pm Working with Artists: Mrs. Doubtfire
Moderator: Kevin McCollum – Producer, Alchemation Productions
John O’Farrell – Book
Wayne Kirkpatrick – Music & Lyrics
Karey Kirkpatrick – Book, Music & Lyrics
3:15pm – 4:15pm Finding Investors Panel
Moderator: Mike Isaacson, The Muny
Harriet Leve, Leve Productions
Oliver Roth, OHenry Productions
Rose Caiola, Caiola Productions
Wendy Federman, Foolish Mortals Productions
4:15pm – 4:30pm Break
4:30pm – 5:15pm Offering Papers
Jason Aylesworth, Sendroff & Baruch, LLP
5:15pm – 6:00pm Marketing Trends That Matter
Damian Bazadona, Situation Interactive
6:00pm – 6:05pm Closing Remarks
Tom Viertel, The Commercial Theater Institute
6:05pm – 7:30pm Cocktail Reception
Characters
243 West 54th Street (between Broadway and 8th Avenue)
Day Two
8:40am – 9:00am Registration/Coffee
9:00am – 9:15am Welcome Remarks
Tom Viertel, The Commercial Theater Institute
9:15am – 10:15am Co-producer Agreements, Front Money
Doug Nevin, Nevin Law Group
10:15am – 11:15am Author Agreements
Stefan Schick, Loeb & Loeb
11:15am – 11:45am Break
11:45am – 12:45pm Royalty Pools
David Richards, RCI Theatricals
12:45pm – 1:45pm Lunch on Your Own
1:45pm – 2:15 pm Press
Jim Byk, The Press Room
2:15pm – 3:30pm Advertising
Kevin Hirst, Serino Coyne
3:30pm – 3:45pm Break
3:45pm – 4:45pm Early Career Producing Panel
Moderator: Ken Davenport, The Theatermaker Studio
Lily Fan, Scandobean Productions
Jacquelyn Bell, Bell Arts
Catherine Markowitz, Catherine Markowitz Productions
Joey Monda, Sing Out Louise
4:45pm – 5:00pm Q&A Session
Tom Viertel, The Commercial Theater Institute
5:00pm – 5:45pm Diversity and Inclusion Panel
Moderator: Donna Walker-Kuhne, Walker Communications
Jacquelyn Bell, Bell Arts
Christina Selby, Nederlander Organization
Jenn Maley, Jenn Maley Productions
Crystal Chase, AKA
5:45pm – 6:00pm Closing Remarks
Tom Viertel, The Commercial Theater Institute
6:05pm – 7:30pm Cocktail Reception
Hurley’s Saloon
232 West 48th Street, 3rd Floor (between Broadway and 8 Avenue)
Day Three
8:45am – 9:00am Registration/Coffee
9:00am – 9:15am Welcome Remarks
Tom Viertel, The Commercial Theater Institute
9:15am – 10:45am Marketing a Production: Six
Moderator: Betsy Dollinger, BDB Productions
Amanda Pekoe, The Pekoe Group
Jessica Ferreira, The Pekoe Group
Connor Santos, The Pekoe Group
Jenny Dorso, The Pekoe Group
Imani Punch, Boneau/Bryan-Brown
Susanne Tighe, Boneau/Bryan-Brown
10:45am – 11:00am Break
11:00am – 12:30pm Creating a Production: Six
Moderator: Kevin McCollum – Producer, Alchemation Productions
Toby Marlow – Creator
Lucy Moss – Creator
12:30pm – 1:15pm Creative Producing
Kevin McCollum, Alchemation Productions
1:15pm – 1:30pm Closing Remarks
Tom Viertel, The Commercial Theater Institute
