Three-Day Intensive
Mar 6 - 8, 2020
Three-Day Intensive
Mar 6 - 8, 2020
Time:
Fri & Sat: 9:00AM - 6:00PM (cocktail receptions until 7:30PM)
Sun: 9:00AM - 1:30PM
Course Details
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TBA

For almost four decades, CTI’s Three-Day Intensive has offered a comprehensive education in commercial theater producing.

At the 40th Annual Three-Day Intensive, presentations and panel discussions will be led by some of Broadway’s most acclaimed producers, general managers, entertainment attorneys, marketing executives, and press representatives. Whether you want to produce on or off-Broadway – or are just beginning to explore this exciting profession – this is the place to learn the ins and outs of the industry. Sessions will examine case histories, budget, sample agreements, and marketing strategies, all with an eye on illuminating the many aspects of an ever-evolving business.

At evening cocktail events, you’ll network with theater professionals and Broadway’s hit-makers as well as fellow early-career producers, allowing you to make the essential connections you’ll need moving forward.

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Agenda

Day One

8:40am – 9:00am   Registration/Coffee

9:00am – 9:15am   Welcome Remarks

  Tom Viertel, The Commercial Theater Institute

9:15am – 10:00am   Keynote

   David Stone, Stone Productions

10:00am – 10:45am   Getting Started

   Sarah Galbraith, Galbraith and Company/Checks & Balances

10:45am – 11:00am   Break

11:00am – 12:00pm   Development Paths and Creating Your Team

   Marisa Sechrest, Altair Entertainment

12:00pm – 1:00pm   Budgets

   Carl Pasbjerg, Alchemy Production Group

1:00pm – 1:15pm   Remarks

   Victoria Bailey, Executive Director of TDF

   Charlotte St. Martin, President of The Broadway League

1:15pm – 2:15pm   Lunch on Your Own

2:15pm – 3:15pm   Working with Artists: Mrs. Doubtfire

  Moderator: Kevin McCollum – Producer, Alchemation Productions

  John O’Farrell – Book

  Wayne Kirkpatrick – Music & Lyrics

  Karey Kirkpatrick – Book, Music & Lyrics

3:15pm – 4:15pm   Finding Investors Panel

   Moderator: Mike Isaacson, The Muny

  Harriet Leve, Leve Productions

   Oliver Roth, OHenry Productions

   Rose Caiola, Caiola Productions

   Wendy Federman, Foolish Mortals Productions

4:15pm – 4:30pm   Break

4:30pm – 5:15pm   Offering Papers

   Jason Aylesworth, Sendroff & Baruch, LLP

5:15pm – 6:00pm   Marketing Trends That Matter

  Damian Bazadona, Situation Interactive

6:00pm – 6:05pm   Closing Remarks

   Tom Viertel, The Commercial Theater Institute

6:05pm – 7:30pm   Cocktail Reception

   Characters

   243 West 54th Street (between Broadway and 8th Avenue)

Day Two

8:40am – 9:00am   Registration/Coffee

9:00am – 9:15am   Welcome Remarks

   Tom Viertel, The Commercial Theater Institute

9:15am – 10:15am   Co-producer Agreements, Front Money

   Doug Nevin, Nevin Law Group

10:15am – 11:15am   Author Agreements

   Stefan Schick, Loeb & Loeb

11:15am – 11:45am   Break

11:45am – 12:45pm   Royalty Pools

  David Richards, RCI Theatricals

12:45pm – 1:45pm   Lunch on Your Own

1:45pm – 2:15 pm   Press

   Jim Byk, The Press Room

2:15pm – 3:30pm   Advertising

  Kevin Hirst, Serino Coyne

3:30pm – 3:45pm   Break

3:45pm – 4:45pm   Early Career Producing Panel

   Moderator: Ken Davenport, The Theatermaker Studio

   Lily Fan, Scandobean Productions

   Jacquelyn Bell, Bell Arts

   Catherine Markowitz, Catherine Markowitz Productions

   Joey Monda, Sing Out Louise

4:45pm – 5:00pm   Q&A Session

   Tom Viertel, The Commercial Theater Institute

5:00pm – 5:45pm   Diversity and Inclusion Panel

  Moderator: Donna Walker-Kuhne, Walker Communications

  Jacquelyn Bell, Bell Arts

  Christina Selby, Nederlander Organization

  Jenn Maley, Jenn Maley Productions

  Crystal Chase, AKA

5:45pm – 6:00pm  Closing Remarks

   Tom Viertel, The Commercial Theater Institute

6:05pm – 7:30pm   Cocktail Reception

   Hurley’s Saloon

   232 West 48th Street, 3rd Floor (between Broadway and 8 Avenue)

Day Three

8:45am – 9:00am   Registration/Coffee

9:00am – 9:15am   Welcome Remarks

  Tom Viertel, The Commercial Theater Institute

9:15am – 10:45am   Marketing a Production: Six

  Moderator: Betsy Dollinger, BDB Productions

  Amanda Pekoe, The Pekoe Group

  Jessica Ferreira, The Pekoe Group

  Connor Santos, The Pekoe Group

  Jenny Dorso, The Pekoe Group

  Imani Punch, Boneau/Bryan-Brown

  Susanne Tighe, Boneau/Bryan-Brown 

10:45am – 11:00am   Break

11:00am – 12:30pm   Creating a Production: Six

   Moderator: Kevin McCollum – Producer, Alchemation Productions

  Toby Marlow – Creator

   Lucy Moss – Creator

12:30pm – 1:15pm   Creative Producing

   Kevin McCollum, Alchemation Productions

1:15pm – 1:30pm   Closing Remarks

   Tom Viertel, The Commercial Theater Institute